Customer Support AI
Support AI splits into help desks with AI added and products where automated answering is the product. Zendesk and Freshdesk add AI on top of ticket management, so you can adopt it without changing how the team works. Intercom has rebuilt its whole support stack around an AI agent. Ada targets large companies running support across many channels; Tidio is built for small e-commerce shops to start quickly.
How to choose
- Scale: at a few dozen tickets a month, enterprise products with heavy setup do not pay off. Freshdesk starts at a low price and Tidio has a free plan.
- What you already run: if you have a help desk, adding its own AI features usually costs less than migrating.
- Source material: automated answers are only as good as your help articles. Check that your common questions are written up before you buy.
