Make is a visual automation platform that lets you design complex multi-step workflows with an intuitive drag-and-drop canvas.
✓ Pros
- Highly visual flowchart-style scenario builder
- Powerful data manipulation with built-in functions
- More affordable than Zapier at high operation volumes
- Supports complex branching, iteration, and error handling
✗ Cons
- Steeper learning curve than Zapier for beginners
- Smaller app library than Zapier (1,500+ vs 7,000+)
- UI can feel overwhelming for simple use cases
| Free tier | ✓ Free tier |
| Pricing model | subscription |
| Price (Core) | $9 USD |
| Features | |
| API | ✓ Available Docs ↗ |
| Pricing Plans | Free$0/mo1,000 ops/mo, 2 active scenarios Core$9/mo10,000 ops/mo, unlimited scenarios Pro$16/mo10,000 ops/mo, custom variables, priority execution Teams$29/mo10,000 ops/mo, team collaboration features |
| Platforms | |
| Integrations | Gmail, Slack, Google Sheets, Airtable, Notion, HubSpot, Salesforce, Shopify, Webhooks, OpenAI |
| Homepage | https://www.make.com |
AI Commentary
Make has integrated AI capabilities including an AI assistant that helps users build scenarios via natural language prompts. Native OpenAI and Anthropic modules allow building sophisticated AI pipelines directly in the canvas. Make's flexible data structures and advanced routing make it especially well-suited for complex AI automation workflows. The platform positions itself as a powerful middle ground between no-code simplicity and developer-level flexibility.