Loom is a video messaging tool that lets you record your screen and camera to replace meetings with shareable async videos.
✓ Pros
- Frictionless screen + camera recording with one click
- AI-generated summaries, chapters, and transcripts
- Viewer reactions and comments drive async collaboration
- Chrome extension and desktop apps for all platforms
✗ Cons
- Free tier limited to 25 videos and 5 minutes each
- Primarily async—not designed for live recording/editing
- AI features only on paid plans
| Free tier | ✓ Free tier |
| Pricing model | subscription |
| Price (Business) | $15 USD |
| Features | |
| Languages | en |
| API | ✓ Available Docs ↗ |
| Pricing Plans | Starter$0/mo25 videos, 5 min/video limit Business$12.50/user/moUnlimited videos, custom branding, analytics Business + AI$16/user/moAI summaries, filler word removal, clips EnterpriseCustomSSO, SCIM, advanced security |
| Platforms | |
| Integrations | Slack, Notion, Jira, GitHub, Salesforce, HubSpot, Atlassian |
| Homepage | https://www.loom.com |
AI Commentary
Loom popularized async video messaging in the workplace and remains the category leader following Atlassian's acquisition. Its AI features—automatic summaries, chapters, and filler word removal—reduce the time burden on both sender and viewer. The developer API enables embedding Loom recordings in internal tools. The 5-minute free tier cap is a frequent friction point for new users evaluating the product.