Zapier vs Make (Integromat)
No-Code Automation
| Z Zapier | M Make (Integromat) | |
|---|---|---|
| Free tier | ✓ Free tier | ✓ Free tier |
| Pricing model | subscription | subscription |
| Price | $19.99 (Starter) | $9 (Core) |
| Features | ||
| Languages | — | — |
| API | ✓ Available Docs ↗ | ✓ Available Docs ↗ |
| Homepage | Zapier ↗ | Make (Integromat) ↗ |
| Pricing Plans | Free$0/mo100 tasks/mo, 5 Zaps Starter$19.99/mo750 tasks/mo, multi-step Zaps Professional$49/mo2,000 tasks/mo, filters & paths Team$69/mo2,000 tasks/mo, shared workspace | Free$0/mo1,000 ops/mo, 2 active scenarios Core$9/mo10,000 ops/mo, unlimited scenarios Pro$16/mo10,000 ops/mo, custom variables, priority execution Teams$29/mo10,000 ops/mo, team collaboration features |
| Platforms | ||
| Integrations | Gmail, Slack, Salesforce, HubSpot, Google Sheets, Notion, Airtable, Shopify, Stripe, Trello | Gmail, Slack, Google Sheets, Airtable, Notion, HubSpot, Salesforce, Shopify, Webhooks, OpenAI |
- Largest app library with 7,000+ integrations
- Extremely beginner-friendly visual workflow builder
- Reliable, battle-tested infrastructure
- AI-powered Zap suggestions speed up setup
- Costs can escalate quickly at higher task volumes
- Limited data transformation compared to Make or n8n
- No self-hosting option
- Highly visual flowchart-style scenario builder
- Powerful data manipulation with built-in functions
- More affordable than Zapier at high operation volumes
- Supports complex branching, iteration, and error handling
- Steeper learning curve than Zapier for beginners
- Smaller app library than Zapier (1,500+ vs 7,000+)
- UI can feel overwhelming for simple use cases
AI Commentary
Zapier introduced AI features including a natural-language Zap builder that lets users describe automations in plain English. Its AI Copilot can suggest and configure steps automatically, reducing setup friction. The platform also supports OpenAI and other LLM integrations as native action steps. It remains the go-to choice for non-technical users who need fast, reliable automation.
Make has integrated AI capabilities including an AI assistant that helps users build scenarios via natural language prompts. Native OpenAI and Anthropic modules allow building sophisticated AI pipelines directly in the canvas. Make's flexible data structures and advanced routing make it especially well-suited for complex AI automation workflows. The platform positions itself as a powerful middle ground between no-code simplicity and developer-level flexibility.